Adware developers share the data with third parties (potentially, cyber criminals) who misuse it to generate revenue. Furthermore, some of the installed adware might be designed to gather information relating to users' browsing habits.įor example, IP addresses, entered search queries, addresses of visited websites, geolocations, and so on. People who willingly or accidentally click these ads arrive at various scam pages used to trick them into downloading and installing dubious applications.
It is also possible that they can lead to installation of malware.
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When clicked, they open untrustworthy web pages or run scripts that download or even install unwanted apps.
Furthermore, it is often difficult to close them without being forced to click them. Typically, these ads conceal underlying content of visited websites. When installed, adware-type apps display coupons, banners, surveys, pop-ups, and other ads. Generally, users download and install adware inadvertently and, for this reason, adware-type apps are also known as potentially unwanted applications (PUAs). You are advised against having any adware installed on your computer or browser. In some cases, adware can also be used to gather data. Typically, apps of this type display intrusive, annoying (and often deceptive) advertisements. Pirrit is the name of an adware family comprising a number of adware-type apps.
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